This section contains a list of jargons and technical terms that one often comes across while dealing with Internet marketing and Search Engine Optimization. Attempts have been made keep the language simple and clear. A careful perusal of the terms listed in the glossary will help in the grasping of the topics related to SEO and Internet marketing in a better manner.

AdWords: is the Cost Per Click text advertising used by Google. Its position in the paid search engine result depends upon not only the advertiser's bid but also the clickthrough rate. Thus ensuring that the paid search results are useful, relevant and popular.

Alt Tag: it is an alternate text that provides a description of a visual or a graphic and contains key words that are relevant to it. They are visible when the mouse is over the image. Alt tags are useful for the visually impaired as with a web browser that reads aloud text they will be able to understand that there is a graphic or visual on the web page and also what it shows.

Automated Submitting: is the use of software or an application service provider to make web page submissions to search engines. The search engines do not like it.

Anchor Text: is the actual text of a web page or a link and it plays a tremendous role in proving a good ranking on search engine results.

Agent Name: is a term used for the spider that is visiting a web page and cataloguing it.

Automated Submitting: is the use of software or an application service provider to make web page submissions to search engines. The search engines do not like it.

Anchor Text: is the actual text of a web page or a link and it plays a tremendous role in proving a good ranking on search engine results.

Agent Name: is a term used for the spider that is visiting a web page and cataloguing it.